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5 Things to Consider When Choosing an Online Booking Engine for Your Travel Website

An internet booking engine is a software application that allows customers to book travel products and services online. A good internet booking engine for travel websites should allow customers to easily search for and compare travel products and services, as well as providing a simple and secure way to book those products and services online. 

When it comes to running a travel website, an online booking engine is an essential piece of the puzzle. A well designed booking engine can make all the difference in terms of providing a smooth and easy booking experience for your customers, as well as helping to drive conversions and boost revenue.

There are a few key things to consider when choosing an online booking engine for your travel website. Here are 5 of the most important.

1. Ease of use

Ease of use is crucial when it comes to online booking engines. If your customers can’t easily navigate the booking process, they’re likely to give up and look elsewhere. Look for an online booking engine with a clean and user-friendly interface that makes it easy for customers to search for and book travel products and services. The booking engine should be easy to use across all devices such mobile phones, tablets or PCs.

Picture of various SoftCloud IBE created websites across different devices. such as a Mac, Macbook, iPad and iPhone.
SoftCloud IBE works across all devices

2. Search functionality

It’s important that your online booking engine has robust search functionality so that customers can easily find the travel products and services they’re looking for. Look for an engine with advanced search filters that allow customers to narrow down their options by criteria such as price, location, date, and more.

It’s important that your online booking engine has robust search functionality so that customers can easily find the travel products and services they’re looking for. Look for an engine with advanced search filters that allow customers to narrow down their options by criteria such as price, location, date, and more.

SoftCloud IBE Flight Results

3. Comparability features

When customers are looking to book travel online, they want to be able to easily compare their options in order to find the best deal. Look for an online booking engine that offers comparative features such as price comparisons, user reviews, and photos. This will allow your customers to make informed decisions about their travel bookings.

4. Payment options

It’s important that your online booking engine offers a variety of payment options so that customers can choose the option that best suits their needs. Look for an engine that offers both traditional payment methods such as credit or debit cards and newer methods such as PayPal. This will give your customers the flexibility they need to easily complete their booking.

Picture of someones hands holding a credit card in the left hand and smartphone with travel website in the other.

5. GDS connectivity

If you’re looking to offer flights that need to be booked through a Global Distribution System (GDS), then it’s important to choose an online booking engine that offers GDS connectivity. This will allow your customers to easily book these types of travel products and receive confirmation straight away.

Overall, when choosing an online booking engine for your travel website, it’s important to keep ease of use, search functionality, comparability features, payment options, and GDS connectivity in mind. These are all key factors that will contribute to a smooth and easy booking experience for your customers. By taking these things into consideration, you can be sure to choose the right online booking engine for your travel website.

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