❤️We believe travel agencies are the most important part of every journey. You create beautiful experiences for your travellers — we make sure the systems behind them are just as easy to use as they are beautiful.
SoftCloud was founded with one purpose: to give independent travel agencies the same quality of technology that large travel companies have, without the complexity or the cost.
Most travel agencies are tight-knit teams selling flights, hotels and packages to leisure and corporate customers. They need systems that work the way their business works — not the other way around.
Our products — SoftCloud TripHub and SoftCloud IBE — are built specifically for agencies like these, connected live to the GDS systems your team already uses.
Your IATA credentials, your PNRs, your customer data — all yours. SoftCloud connects to GDS under your own accreditation and never owns or touches your bookings.
Four principles that shape every product decision we make.
Your PNRs, your agency credentials, your customer data. We connect to your GDS under your own IATA — we never own your bookings and we never will.
We avoid jargon and over-engineering. Our products should take days to learn, not months. If something is complicated, we redesign it.
Every feature in TripHub was shaped by working with real travel agency owners. We ask, we listen, we build what’s actually needed.
Setup is fast. Most agencies are live within weeks, not months. Our team handles the technical work — you focus on your customers.
We work with the technologies and tools you already know and trust.
From the Caribbean to West Africa, East Africa to Southern Africa — independent agencies on every continent using TripHub to run their bookings and grow their revenue.
Your B2C booking website — fully branded, GDS-connected, live on your own domain — is included at no extra cost with every TripHub subscription. B2B and B2C, from one provider, under one contract.
Book a 30-minute demo. We walk you through the system and answer all your questions — no commitment.
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