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A powerful Internet Booking Engine (IBE) transforms your travel agency from a manual operation into a fully automated, 24/7 sales machine — enabling real-time bookings for flights, hotels, packages, and more, directly through your own branded website.
✓ 500+ Global Suppliers ✓ Live in Under 4 Weeks ✓ PCI DSS Compliant ✓ 24/7 Support
What Is an IBE?
An Internet Booking Engine (IBE) is a software platform integrated directly into your travel agency website that allows customers and sub-agents to search, compare, and purchase travel products in real-time — flights, hotels, holiday packages, and cruises — without any manual intervention from your team.
Unlike generic booking widgets, a professional IBE connects to IATA-accredited GDS networks, live bed banks, and multiple payment gateways — ensuring your customers always see the best available rates with instant, accurate confirmations.
The SoftCloud IBE goes further with AI-powered dynamic packaging, white-label branding, and a full B2B agent management layer — giving agencies everything they need to compete with major OTAs on their own terms.
Core Features
To compete effectively with major OTAs, your online booking engine for travel agents must deliver on every front. Here is what the SoftCloud IBE includes as standard.
Direct connectivity with Travelport, Sabre, Amadeus, and 500+ third-party APIs. Access the widest live inventory of flights, hotels, and packages — always at competitive rates.
Explore IBE integrations →Allow agents and customers to bundle flights, hotels, transfers and activities into a single custom package. Increases average booking value and drives higher margins on every sale.
Learn about dynamic packaging →Over 60% of travel searches begin on mobile. SoftCloud IBE is fully optimised for smartphones, tablets, and desktops — with a streamlined 4-step checkout that minimises drop-offs on any screen.
See IBE in action →Built-in integrations with Stripe, PayPal, and Barclaycard — all PCI DSS compliant. Multi-currency checkout reduces cart abandonment and builds global customer trust. Learn about PCI DSS.
View pricing plans →Manage a full network of sub-agents with individual credit limits, custom markup rules, automated commission payouts, and real-time performance reporting — all from one dashboard.
Explore B2B platform →Serve a global audience with localised content, currencies, and languages. Remove friction at the checkout stage and capture international bookings your competitors are missing.
Global reach features →B2B Travel Platform
For wholesale and consolidating travel agencies, the B2B Travel Booking Portal is the engine that powers growth. SoftCloud’s B2B platform gives you a fully segregated, controlled environment where your sub-agents can access consolidated inventory, apply individual markups, and book instantly — without calling your office.
Monitor agent KPIs, booking volumes, and conversion rates in real-time from one centralised view.
Apply unique markup rules per agent, per route, or per product category — without touching the live inventory.
Generate and send bulk quotes instantly. Help agents close deals faster and eliminate hours of manual work.
Auto-generate invoices on every booking with full payment tracking, VAT handling, and downloadable records.
Getting Started
SoftCloud’s streamlined onboarding means most agencies are fully live within 2–4 weeks. Here’s exactly what the process looks like.
Our team meets with you to map your existing PMS, GDS credentials, payment gateway, and branding. We configure your IBE environment to match your exact business model — B2C, B2B, or both.
We connect your GDS (Travelport or Sabre), bed banks (Stuba, TBO), and payment processor. Full end-to-end testing is carried out including live transactions, cancellations, and availability sync.
Your fully branded booking engine goes live. Our 24/7 support team stays with you for the first weeks and beyond. You start accepting bookings immediately — with zero commission to third parties.
FAQs
An IBE is software integrated into your travel agency website that connects to GDS networks, bed banks, and payment gateways in real-time. When a customer or agent searches for travel, the IBE fetches live availability and pricing, then processes the booking and payment automatically — no manual work required. Learn more on the SoftCloud IBE product page.
A B2C IBE is designed for end customers booking directly on your website. A B2B IBE is built for travel agents and sub-agents — it includes agent portals, credit controls, markup tools, and hierarchical access. SoftCloud IBE supports both models on the same platform. See our B2B travel platform for more details.
SoftCloud IBE connects directly to Travelport (Galileo and Worldspan) and Sabre GDS, plus bed banks including Stuba and TBO. Additional API connections are available based on your supplier agreements.
SoftCloud IBE starts from £149/month for the IBE Starter plan (flights via GDS) and £199/month for IBE Pro (flights, hotels, packages). The Trip Hub plan for full B2B agent management starts at £495 for 5 licences. View full pricing plans.
Yes. The SoftCloud B2B portal supports unlimited sub-agent tiers with individual credit limits, markup rules, and reporting dashboards. You maintain full control while agents work independently within your defined parameters. Talk to our team about your agent network setup.
Join travel agencies already using SoftCloud IBE to power 24/7 automated bookings across flights, hotels, packages and cruises. Get a personalised live demo today.
✓ No setup fees ✓ Live in 2–4 weeks ✓ 24/7 support ✓ PCI DSS compliant ✓ White-label ready
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