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SOFTCLOUD PRIVACY POLICY

Last updated: May 2026

1. Who we are

SoftCloud is a travel technology company registered in the United Kingdom. We provide agency management and booking engine software to travel agencies worldwide, including our products SoftCloud TripHub and SoftCloud IBE.

Website: softcloudtec.com Contact: info@softcloudtec.com

2. What information we collect

We collect information you provide directly to us, including:

  • Full name
  • Email address
  • Phone number
  • Company name and type
  • Job title
  • Country and location
  • Information about your travel agency including accreditation status, booking volumes and GDS usage
  • Any other information you choose to provide through our contact forms, lead forms or demo booking process

We also collect information automatically when you visit our website, including:

  • IP address
  • Browser type and version
  • Pages visited and time spent
  • Referring website
  • Device information

3. How we use your information

We use the information we collect to:

  • Assess whether SoftCloud products are suitable for your business
  • Contact you to schedule product demonstrations
  • Send you information about SoftCloud products and services
  • Respond to your enquiries and provide customer support
  • Improve our website and marketing campaigns
  • Comply with legal obligations

4. Legal basis for processing

We process your personal data on the following legal bases under UK GDPR and EU GDPR:

  • Legitimate interests — to contact you about our products and services when you have expressed interest through our forms or website
  • Consent — where you have explicitly opted in to receive marketing communications
  • Contract — to fulfil our obligations to you as a customer
  • Legal obligation — where we are required to process data by law

5. How we share your information

We do not sell your personal data to third parties. We may share your information with:

  • Our software and technology providers who help us operate our business, including CRM systems, email platforms and advertising tools
  • Facebook and Meta platforms for the purpose of running advertising campaigns, subject to Meta’s own privacy policy
  • Professional advisors including lawyers and accountants where necessary
  • Law enforcement or regulatory authorities where required by law

All third parties we work with are required to handle your data securely and in accordance with applicable data protection laws.

6. Facebook lead forms

When you submit your information through a Facebook or Instagram lead form, your data is collected by Meta and shared with SoftCloud in accordance with Meta’s privacy policy. We use this information solely to contact you about SoftCloud products and services. You can view Meta’s privacy policy at facebook.com/privacy/policy.

7. How long we keep your information

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy. Specifically:

  • Lead and enquiry data: up to 24 months from the date of collection
  • Customer data: for the duration of your contract plus 7 years for legal and accounting purposes
  • Website analytics data: up to 26 months

8. Your rights

Under UK GDPR and EU GDPR you have the following rights:

  • Right to access — you can request a copy of the personal data we hold about you
  • Right to rectification — you can ask us to correct inaccurate data
  • Right to erasure — you can ask us to delete your personal data in certain circumstances
  • Right to restrict processing — you can ask us to limit how we use your data
  • Right to data portability — you can request your data in a portable format
  • Right to object — you can object to our processing of your data for marketing purposes
  • Right to withdraw consent — where processing is based on consent, you can withdraw it at any time

To exercise any of these rights please contact us at info@softcloudtec.com. We will respond within 30 days.

9. Cookies

Our website uses cookies to improve your experience and analyse website traffic. Cookies are small text files stored on your device. We use:

  • Essential cookies — necessary for the website to function
  • Analytics cookies — to understand how visitors use our website
  • Marketing cookies — to track the effectiveness of our advertising campaigns

You can control cookie settings through your browser. Disabling certain cookies may affect website functionality.

10. International data transfers

SoftCloud operates globally and your data may be transferred to and processed in countries outside the UK and European Economic Area. Where we transfer data internationally we ensure appropriate safeguards are in place including standard contractual clauses approved by the UK Information Commissioner’s Office.

11. Data security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. This includes encrypted data transmission, secure servers and restricted access to personal data.

12. Children

Our products and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child please contact us immediately.

13. Changes to this policy

We may update this privacy policy from time to time. We will notify you of significant changes by updating the date at the top of this policy and where appropriate by email. We encourage you to review this policy periodically.

14. How to contact us

If you have any questions about this privacy policy or how we handle your personal data please contact us:

SoftCloud Email: info@softcloudtec.com Website: softcloudtec.com

If you are unhappy with how we have handled your data you have the right to lodge a complaint with the UK Information Commissioner’s Office at ico.org.uk or your local data protection authority.